Coty Inc. has been without a CEO since last September when Michele Scannavini resigned for personal reasons, leaving the company’s chairman Bart Becht to serve as interim CEO and chairman.  But today the global beauty company announced the appointment of Elio Leoni Sceti, described as “a seasoned fast-moving consumer goods executive,” as its new chief executive officer.
 
Sceti brings a proven track record of devising and executing corporate strategies to build global brands and achieve strong financial results at consumer-oriented companies ranging from EMI Music to the Iglo Group, where he currently serves as CEO. At the Iglo Group, Europe’s leading frozen food company, he worked closely with colleagues to successfully reframe the company’s growth and investment models behind the “Better Meals Together” strategy, turning the market share trends on its core Birds Eye, Iglo and Findus brands. Under his leadership, Iglo captained an industry redefining Corporate Social Responsibility program, centered on the benefit of freezing to reduce food waste.
 
As CEO of EMI Music, he combined his passion for global consumer branding and media with the love the music industry has for creative talent, successfully returned the company to revenue growth and expanded profit margins, reversing previous declines. He led EMI’s transformation from a traditional record label into a consumer-led music company, helping achieve the global success of established and new artists, such as Coldplay, Katy Perry and David Guetta, and building the global reach of catalogue masterpieces like the digital remaster of the Beatles full collection. Sceti also worked for P&G and subsequently for 16 years in various marketing and senior leadership roles at Reckitt Benckiser (RB), where he oversaw both the North American, European and Global Categories during his tenure and consistently outperformed the industry in terms of both revenue and profit growth.